UK mattress brand accountability tracker
Four brands reviewed on this site have gone, and two of the largest have been subject to regulatory action. This is the record.
This category asks you to spend several hundred pounds on a product you cannot properly assess in a shop, against a guarantee lasting a decade, from companies that frequently do not last that long.
This page is the record of what has actually happened, kept because it is the context missing from every buying guide, including the ones on this site until you reach this page.
Regulatory action
| When | Brand | What happened |
|---|---|---|
| August 2024 | Simba | Undertakings secured requiring that was and now prices reflect genuine previous selling prices |
| May 2026 | Emma | Consent order over urgency countdown timers, which were found unlawful |
Both are among the largest advertisers in UK bedding, and both still sell a great deal of mattress. Neither action was a finding that the products are bad.
What they tell you is about how the category sells. Where a brand discounts close to permanently, the crossed-out figure is a statement about its own pricing rather than a saving, and urgency mechanics exist to stop you comparing.
The practical response: note the cash price and compare it against what else the money buys today.
Brands that have gone
| Brand | What happened | Sold with |
|---|---|---|
| Eve | Administration, 2022 | A 10 year guarantee |
| Brook + Wilde | Liquidated, 2023 | A 10 year guarantee |
| Casper | Left the UK market | A 10 year guarantee |
| Leesa | Left the UK market | A 10 year guarantee |
Four companies, all selling ten year cover on a product expected to last eight to fifteen years. None of them made a bad mattress. The problem was never the foam.
What a guarantee is actually worth
The distinction that matters
A manufacturer guarantee is a promise from a company. It is worth exactly as much as that company's continued existence.
Your statutory rights are against the retailer, under the Consumer Rights Act 2015, for up to six years in England, Wales and Northern Ireland and five in Scotland.
That has a direct consequence for how you buy.
Buying direct concentrates both risks in one company. If the brand fails, the guarantee and the statutory route go together.
Buying through an established third party splits them. If the brand fails, you still have a retailer to claim against.
Direct usually buys more mattress per pound, and the trade is worth making knowingly rather than accidentally.
The specification the industry does not publish
Foam density predicts how long foam lasts, measured in kilograms per cubic metre, with decent comfort layers running 48 to 72.
Of every brand reviewed on this site, Ergoflex is the only one that publishes it.
So the category sells ten year guarantees on foam whose durability specification it withholds, and customers have no way to assess the claim at the point of purchase. Foam also fails invisibly, by compression set, losing height while looking identical, which makes a claim harder to evidence.
The second commonly withheld figure is spring count in the size you are buying, since counts are quoted for a king.
What to do about all of this
Check the trading entity at Companies House. Free, two minutes, and it shows how long the company has traded and whether accounts are filed.
Keep the proof of purchase and the date. After the first six months the burden of proof shifts to you.
Ask for foam density and spring count in your size, in writing. The answer, or the refusal, is informative.
Prefer construction you can verify now over promises about year eight. A deep pocket spring core is a physical fact; a ten year guarantee is a statement about a company.
Fit a protector from the first night, because a stain voids most guarantees absolutely and is the commonest reason a valid claim fails.
Measure your slat gaps. Over about 7.5 centimetres causes sagging and is excluded by almost every guarantee, so the frame creates the fault and then disqualifies the claim.
If you need to complain
Start with the retailer, in writing, stating the fault and what you want. Under the Consumer Rights Act goods must be of satisfactory quality and last a reasonable length of time.
If that fails, check whether the retailer belongs to an alternative dispute resolution scheme, and consider the Financial Ombudsman route if you paid by credit card, since Section 75 may make the card provider jointly liable on purchases over £100.
Citizens Advice is the right starting point for a specific situation. This page is general information rather than legal advice.
Related reading
Independence
Brands that have gone
How this site works
Nothing here is paid for by a brand. No manufacturer has copy approval, a preview, or the ability to change a score, and where a link earns a commission that never changes a ranking.
Where a brand does not publish a specification, that is stated rather than estimated, because an absent number is itself information. The corrections log and the products I will not recommend page are both public.